The reason the Cold Sect is good at manipulating media and marketing is that it knows how to portray itself as the just party while painting the Ice Sect as the villain.

But Wang Ye, in just a few short sentences, exposed several issues.

First.

The people of the Cold Sect are all scum.

Second.

Their Cold Sect has terrible judgment in selecting people!

Third.

Their arrival at the Cold Sect was insincere!

Otherwise, they would not have waited until after arriving to filter out people and make a ruckus at the Ice Sect's gate.

The surrounding media cultivators began to take notes.

They were aware of such tactics by the Cold Sect.

After all, as media cultivators, as long as the news was sensational and could make money, it didn't matter much to them.

And because of their profession, they met all kinds of people.

Sometimes they only needed a glance to see through people's true intentions.

But this didn't mean they sided with the Cold Sect.

The information contained in Wang Ye's few casual words, when exaggerated by the media cultivators, could easily become sensational news.

The Ice Sect disciples felt a sense of relief and comfort from Wang Ye's words, which had been hard to express through curses.

They looked at Wang Ye with admiration.

Wang Ye... is truly remarkable!

Just a few sentences were enough to tarnish the Cold Sect's image.

Dao Cheng's face was dark as he glared at Wang Ye.

Among the Cold Sect disciples, some acted stern while others acted lenient. This was a long-used tactic when visiting the Ice Sect or other places.

Though simple, it was effective.

It used to throw the female disciples of the Ice Sect into confusion.

But they hadn't expected it to backfire so badly when used on Wang Ye.

At this moment, Dao Cheng regretted stepping forward to speak to Wang Ye.

...

Inside the inner chambers.

The elders of the Ice Sect were also seated here.

In the middle of the room was a large screen, allowing them to see what was happening at the Ice Sect's gate.

Although they found Wang Ye's plan reliable when he described it to them, implementation was another matter.

When Wang Ye and the Cold Sect disciples were barely beginning to exchange words, it already felt like a confrontation was imminent.

Some elders turned their gaze to Meng Qian, having seen the scene where Wang Ye spoke.

Meng Qian was a bit surprised, not because she disapproved of Wang Ye's methods, but because she was impressed by how cleverly he handled the situation.

Dealing with Cold Sect disciples and elders who spoke politely but embedded their words with hidden barbs, intended to smear the Ice Sect's reputation, had always been a major challenge.

Yet, Wang Ye had casually resolved this issue during a simple conversation.

"Perhaps we can anticipate fundamentally solving the Cold Sect issue from the side of justice next,"

Meng Qian said with a hint of a joke, but her eyes carried a chilling intent that made people feel a deep-seated fear.

A person who could maintain the Ice Sect in the absence of the Holy Lord, Saint Heir, and Saintess had to be ruthless.

Previously, the opportunity had not presented itself.

But now that Meng Qian saw even a glimmer of a chance, she considered more than just maintaining a balance with the Cold Sect.

She aimed to resolve the Cold Sect entirely.

The Cold Sect, after all, was a traitor sect established outside the Ice Sect.

Resolve the Cold Sect, and in one sense, it would clear the Ice Sect's name.

...

At the Ice Sect gate.

Dao Cheng continued to say a lot.

But as young as Dao Cheng was, the techniques he used were merely taught by the sect elders.

He was not like Wang Ye.

Although Wang Ye was young, he had built Suye Group from the ground up into a large corporation. His growth involved not only brute force but strategic thinking as well.

He had encountered many people.

And his methods of dealing with situations were plenty.

To Wang Ye, Dao Cheng was just a child.

Though Dao Cheng was likely older than Wang Ye in age.

Dao Cheng's every statement was swiftly countered by Wang Ye, leaving Dao Cheng at a loss for words.

Anger surged within Dao Cheng. In his fury, he felt an urge to directly fight Wang Ye but noticed the media cultivators seemed to already expect this reaction.

So he hurriedly restrained his anger.

"Alright, let's get down to business."

Though he had restrained his fury, Dao Cheng could not maintain a friendly demeanor toward Wang Ye, so his voice was cold as he addressed Wang Ye:

"Wang Ye, we came to the Ice Sect because we are brother sects. I believe your power is too weak for you to be the Saint Heir of the Ice Sect."

"Oh really?"

Wang Ye looked Dao Cheng up and down: "You're strong, so you want to be the Saint Heir?"

Dao Cheng was taken aback.

He hadn't expected such a direct response from Wang Ye.

When Dao Cheng remained silent, Wang Ye smirked at him with a hint of scorn: "Moreover, Dao Cheng, I have one question. Claiming the sects are like brothers, can you... even qualify?"

Wang Ye's words.

Shocked both the disciples of the Ice Sect, the Cold Sect, and even the media cultivators.

They glanced at Wang Ye.

Seeing that his expression had lost its initial softness and carried an authoritative air, his gaze towards Dao Cheng was filled with disdain.

The smile on his face had vanished.

Their shock was justified.

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