Therefore, in terms of film production, leave it to the crew established by Qiao Pan to handle. I believe his determination to succeed will make him strictly adhere to quality control. However, in terms of post-production marketing, more effort is required!

Although the film has not yet started shooting and is not a big-budget blockbuster, talking about post-production marketing now might seem a bit premature. But just like executing a mission, where one would first consider a retreat, he must make such preparations in advance. And precisely because it is not a big film, theaters do not have enough confidence to support it, making early marketing even more necessary.

At this time, trying to poach a mature film marketing talent is unrealistic. Exceptional talent in this area is certainly not lacking, but they often belong to large companies. Even if they are not in big companies, they are definitely important figures in other companies. It is not so easy to poach them, and those who are a level lower might not be effective even if poached. Besides, this circle is only so big, and many people have complicated relationships. If you randomly poach people without understanding the environment, you might end up being played.

With this in mind, Li Yan wants to cultivate a professional marketing personnel belonging to his own company!

The Yun Country's film market only started to truly commercialize after Zhang Yimou's introduction of "Hero." Therefore, film personnel are extremely scarce!

But in areas like CG, 3D, technological factions, marketing, promotional planning, art direction, action directing, film scoring, and even scripting, there is no training mechanism in place. When the market was poor, who would specialize in this? Even after coming out, there are no jobs. When the market improves, it is not something that can be accomplished in just a day or two.

Therefore, art directors, action directors, and the like, those who are known are from Cloud Island; the special effects for blockbusters are done by foreign teams, "Assembly Call" in the Beautiful Country and "Golden Armor" in Iwakuni. In this regard, even Cloud Island only has Xiantao Digital with some notoriety; the film scores for blockbusters like "Red Cliff" and "Yip Man" are all done by people from Beihai; as for screenwriters, either they are adaptations or novelist works, even so, the most common criticism is a bad storyline.

Other scarce professionals who cannot rely on foreign aid have either explored on their own or transitioned from television, whereas in fact, Yun Country's television industry only truly entered commercialization a few years before films.

...

To cultivate market marketing talents for Heavenly Film, Li Yan decided to recruit a suitable person, to start intensive training now, to be useful when "Springtime Leaked" starts its release and promotion, and after several movies' practical honing, become a true talent!

As the general manager, he has the authority to request recruitment. Although they are working at the headquarters building, they are an independent subsidiary company, and they can even bypass the human resources department to recruit directly.

But Li Yan does not want to advertise for recruitment, then slowly sift through candidates. He already has a good candidate in mind!

However, the person he has his eye on is almost unqualified and may be completely blank about the film market. If he truly brings it up for evaluation, he will definitely not get approval, so Li Yan decides to trust his judgment and hire and cultivate her assertively.

For this, he left the company in his car around ten o'clock, heading towards the Eastern Seaside.

That's right, his focus is on that cashier at the gift shop!

At the time, he impulsively wanted to buy a gift for Qiao Huanxuan but didn't know what to buy, so he mentioned a music box. The cashier did not enthusiastically introduce the features of various music boxes but instead spoke about managing gifts and intentions, also pointing out for whom a music box would be suitable. Not everyone was suitable. Without strong recommendation, she nevertheless strengthened the customer's buying confidence, which is the best sales technique.

She also analyzed that he was buying for a girl, a guest staying at the hotel, and easily made him buy a bouquet of flowers along with it. Not only did she consider the customer's needs, but she also sold one more gift.

In strict terms, that cashier did not have a type of eloquence where you speak endlessly or effusively; what she did could be done by many experienced salespeople. But, very few people are willing to do it this way!

For example, a more passive salesperson would just take you to buy the music box and introduce it to you; even if they could, like her, talk to firm up the customer's desire to buy and successfully complete the transaction, it usually ends there. People who go a step further might ask if you need any other gifts, like whether you want to buy a bouquet of flowers, but such a way may not inspire buying desire. This person is different; while selling the flowers, she also considered the customer—though a music box might be suitable, girls all like fresh flowers, offering a larger and better choice for gifts. When Li Yan hesitated over the red roses, she also proactively suggested other bouquets.

In other words, she put in more thought into her work than others did, analyzing the customer's situation and considering the customer's most suitable choice, achieving a win-win rather than just focusing on her sales numbers. Also, her way of speaking always kept the customer comfortable and not under pressure, so that Li Yan would not feel awkward for buying relatively plain gifts or flowers, making the customer feel at ease.

Someone who can handle tens or hundreds of dollars' business with such dedication will surely be even more attentive when dealing with tens or hundreds of thousands.

What Li Yan values is her potential to be attentive. He initially left a business card, indicating that he might contact her if a suitable position arises. At that time, he did not think much of it, but now he has quickly decided and personally came to find her.

...

When Li Yan arrived at the hotel's gift shop, he walked around and saw several salespeople but did not see the one from that evening, making him a bit disappointed.

Half a month has elapsed, and anything could have happened. Hopefully, she is just on leave; if she just recently switched to another place, even if she can be found, poaching her won't be that easy.

This place is somewhat far, and he can't drive here every day to wait. Thinking for a moment, he went over to the store manager.

Of course, Li Yan can't tell people, "I'm here to poach your salesperson." Instead, he complimented the store first and then mentioned that the last time he stayed here, a salesgirl had recommended a very suitable gift. He wanted to find her again to offer a recommendation and described the person's appearance, asking if she was still there.

In such a hotel located in a tourist area, having a return customer really surprised the store manager. She was also unsure if he was really a customer or just using an excuse to flirt.

But regardless of the reason, based on Li Yan's harmless appearance, he did not seem to be there to cause trouble. After quietly assessing him, she smiled and explained, "You might be referring to Zixi. She is indeed an excellent salesperson. Having you remember her is our honor. However, she works the night shift, so if you want her recommendation specifically, you'll need to come back after six in the evening if you have time."

Li Yan smiled; as it's just a night shift, it's not a big deal. "Then I'll come back in the evening."

Exiting the gift shop, he was a bit helpless. It was just midday now; it's at least six in the evening. Should he wait here or come back after work?

If he waits, even excluding the time to eat, there are still several hours to kill; going back means two extra trips, and both would be during rush hour, taking over two hours of driving.

If it were a weekend, he could go to Xiao Di's home, which is nearby, but she should be at school now. Yu Hong and Chen Mingying probably aren't home either; maybe he could visit Security Captain Zhou Yunfei for tea? They also belong to Jie Rui Company and likely dislike him too!

After some thought, he took out his phone and dialed Qiao Huanxuan's mobile number to see if she was still staying there, as she mentioned leaving some time ago, not knowing if she had returned. (During the featured promotion period, please help by checking out the public version, recommendation votes, comments, and whatnot for a bit of face-saving decoration, hehe. If there are monthly passes or reward congratulations, Old Lai would surely be happier. Thank you all, Old Lai is still working hard; there will surely be a fifth update tonight!) (To be continued, if you wish to find out what happens next, please log in to www.qidian.com, with more chapters and to support the author and legal reading!)

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