"I was going to say the same thing. I went to bed after 11 PM last night, so how did I wake up to the entire trending list having changed?"

"What happened? Why are there so many new album announcements? Did the fans wage war last night?"

Clueless netizens stared at the completely revamped trending list, feeling like they had missed out on a fortune. Each one was inquiring if some event they were unaware of had occurred last night.

The frustration of missing out on the first bite of juicy news was unbearable. Little did they know that, in fact, nothing significant had happened, though a good deal of money had been spent in the process.

However, this tactic was not without effect. The outcome was quite apparent.

"So many people are releasing albums, there are new songs to listen to!"

"I'm guessing short video platforms are about to get hit with a new wave of BGMs. The question is whether they're for dance or for montages."

"I'm totally hyped! It's not just the young idols but the mature ones too. Looks like they've really upped the ante!"

The boost in page views and discussion generated by the trending list was undeniable. Yet, surprises always come when least expected.

At eight in the morning, Xu Qingqiu's new song was released with nothing more than a poster and a few links from the studio account. There was no other activity.

At first, apart from the netizens who saw Xu Qingqiu's advertisement last night, everyone else was oblivious. But that soon changed. The marketers who had toiled all night long had to start working again. Thankfully, they had prepared in advance, with some savvy individuals even setting up scheduled posts.

"Wow, Xu Qingqiu has a new song out? I'll take a listen for everyone first!"

"President Xu, you're the first one to advertise in an official statement! I've listened to the new song, and it's super great, I swear!"

...

More and more marketers began sending out their prepared promotional copy, and the first batch of netizens and fans also returned after giving the song a listen.

As expected, the discussion around Xu Qingqiu's new song began to rise rapidly.

Meanwhile, company leaders still asleep had a nagging feeling in their dreams that they had forgotten something or had completely ignored it, dismissing it as unimportant.

It might have seemed like the end, but it was merely the beginning.

At eight, the new song "How Is It" was released, and the buzz started to build.

At nine, the new song "Little" was released, causing a stir.

By ten, the discussion had stabilized, but the hype continued unabated.

At noon, during the lunch break, the discussion exploded. People who had listened to the songs multiple times that morning began sharing their thoughts.

Just then, Xu Qingqiu's studio released another poster.

[Dear fans, Xu Qingqiu's Dream-Chasing Album Concert [Dream and Flowers] is about to take place at Capital's Wukesong gymnasium. Tickets are now on sale, hurry and grab yours!]

"HOLY SHIT, HOLY SHIT, HOLY SHIT!"

Netizens couldn't believe it. The concert announcement had just come out of nowhere.

Who's the hottest singer this year? Xu Qingqiu!

What's the hottest album this year? Xu Qingqiu's "With Dreams, Onwards."

But Xu Qingqiu currently had, at most, a dozen or so songs she could perform. This hardly seemed enough to fill a concert.

Therefore, neither fans nor the general public had anticipated she would hold a concert. Most expected it to be next year or the year after.

However, they never would have guessed Xu Qingqiu would release a concert announcement so abruptly.

No! This wasn't just an announcement; even the ticket portal was open! This was clearly a well-prepared move!

In an instant, the internet exploded, with countless people who had listened to the album swarming in.

Yet some netizens couldn't shake off a sense of déjà vu. Where had they seen this move before?

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