This left long-time users accustomed to the low pricing strategy of the "Holy Bean" series somewhat disappointed, even turning them from fans to detractors.
But in fact, this pricing strategy is the result of Gao Yuan's careful consideration.
Even with more efficient modular production and a surprising production capacity ramp-up, based on the strong product strength brought by disruptive technology.
Gao Yuan predicts that for a long period, the Bado series new cars will be in a state of supply shortage worldwide!
If a low pricing strategy is adopted, the market price may not necessarily be low, and instead, scalpers and middlemen will profit by making a huge margin.
This not only harms the company's interests, is unfavorable for establishing a high-end brand image, but could also have a devastating impact on domestic enterprises at the same price level, provoking malice and backlash from domestic local capital.
Imagine if Hua Wei's flagship phone sold for 3000, where would that leave Rice?
That's offending a whole batch of domestic capital.
However, by initially targeting high-end users as the expansion target customers, the negative impact is much smaller and the impact on the domestic supply chain is also limited.
After all, there are basically no domestically available high-end brands...
And such a pricing strategy actually directly impacts BBA joint venture cars and luxury imported cars while giving domestic car brands a buffer period.
Overseas, it mainly competes with high-end auto brands for market share.
It is well-known that this segment is the most profitable.
Throughout the ages, money from the rich has always been the easiest to earn!
As for whether to engage in a price war with competitors once production capacity ramps up, that will be up to us...
"Mr. Bao, is this fixed price you mentioned the bare car price?"
A reporter studied it and found something strange in the release price, unable to help but ask.
Other manufacturers usually release prices as the bare car price.
This fixed price... what kind of price is this?
"Hehe! This is the other matter I want to explain to you all next," Mr. Bao chuckled.
"The so-called fixed price is the final on-the-road price including purchase tax, vehicle and vessel tax, registration, insurance, and all other fees!
We Idol New Energy have already obtained a special insurance license issued by the state, allowing us to offer exclusive Idol car insurance for our models.
The fixed price includes no tricks, no additional charges; what you see is the actual purchase price!
If any accident or scrape happens during the autonomous driving process of our smart driving models, or any other safety issues occur, our own insurance company will fully cover the compensation!"
"What..."
Everyone's eyes brightened.
Car buyers all know there's usually a gap of about one or two million between the bare car price and the on-the-road price.
Things like registration and insurance are full of hidden pitfalls, with many uninformed consumers getting ripped off.
But Idol New Energy... although the price is slightly higher, at least it's transparently priced without the space for tricks, making it worry-free for consumers, and is equivalent to a discount of around one or two million.
And that phrase "full compensation" shows Idol New Energy's extreme confidence in its own products.
In recent years, there have been many accidents caused by smart driving product failures, including incidents of battery spontaneous combustion, with the division of responsibility and ensuing blame-shifting making many consumers anxious.
With control of backend data by car companies, they hold the voice of authority.
This leaves users very passive in rights protection and hits the safety reputation of new energy vehicles.
In the end, the safety guarantee responsibility that car manufacturers should assume becomes a heavy burden on insurance companies.
This is why insurance costs for new energy vehicles are high and some insurance companies are reluctant to underwrite them.
Many netizens even mock that the money saved on fuel by driving an electric car for years ends up fully paid to the insurance company.
But now... looking at the listed car insurance prices on the big screen, they are basically only about 30% of the mainstream market price, showcasing full sincerity!
With such favorable car insurance, who would want to be taken advantage of?
The company stands behind its own car safety...
"I am responsible for the safety of my products!"
Such a seemingly obvious yet rare display of corporate responsibility makes other electric vehicle peers look inferior and feel under enormous pressure...
...
Across the ocean.
Musk Elon watched the live streaming with a furrowed brow.
Initially, he had no real sense of Idol New Energy as a competitor.
It was only because more and more peers advised him to pay more attention to this company that he spared some time to watch this live broadcast late at night.
However, today, the other side brought him too many shocks and surprises, making him, for a moment, question his understanding of the world's development of new energy vehicle technologies.
Have I fallen behind to such an extent?
This world... why is it becoming one that I hardly recognize?
Leaving aside the superior smart driving system, the concept of modular car design aligns perfectly with his future strategic plans!
On the other side of the world, there are actually people who have moved ahead of me...
Moreover, the other party has also chosen to open-source design diagrams!
He sees further than others.
Once the modular design concept is successfully accepted by the world's major auto companies and everyone has to follow this design concept.
Then these modules will be rapidly standardized!
This is the great advantage brought by disruptive innovation.
Top-notch companies set standards, second-tier companies create brands, and third-tier companies make products!
Idol New Energy... is playing a big game of chess.
And unfortunately, the other party has made a move before me!
At this moment, the live broadcast again showed a long close-up shot of the 8 new models outside the venue.
Unlike regular spectators who focus more on the stylish design of various models, his attention was immediately drawn to the pickup truck that didn't quite fit well with other models...
It seems to be called... Iron Pea?
If other models look like they come from the "Future City," then this Iron Pea seems more like it's from the "Future Wasteland."
The corrosion-resistant and damage-resistant stainless steel body can maintain the car's integrity and appearance over a long time.
The sharp, streamlined design is full of cyberpunk style similar to "Halo"...
No matter how he looks at it, it seems to share the same essence as his still-in-design-stage "Cybertruck."
But how is this possible, his entire project is still under confidentiality...
Thinking about the future positioning he envisioned for this vehicle, his brow furrowed even more.
The rugged and durable body, reasonably priced minimalist design, and highly practical comprehensive manpower and cargo transport capability.
Along with the large-scale production and promotion capability brought by modularization...
This bizarrely styled vehicle is not designed for capturing mainstream consumer markets at all, but to serve in extremely harsh environments under certain circumstances...
Exactly!
It is completely tailored for the battlefield!
He was hinted at by the Black Palace, focusing on a dual military and civilian use.
And the other side?
Are they also preparing for a future day?
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