Sun Dasheng was having a grand time in Hong Kong, without a care for Shu.

But the food delivery war in Mainland China was already in full swing.

The heads of Kangaroo and Ele.me were wearing worried looks.

"Today we lose five cities, tomorrow ten... this isn't sustainable. We need to come up with effective measures. If we keep bleeding like this, we'll lose all our market share to the opposition."

Of course, the executives of the two major companies were somewhat exaggerating.

They still held the largest market share; losing it all wasn't something that would happen overnight.

But the trend was indeed moving in that direction.

What made them anxious now was the opponent's aggressive tactics, which showed no signs of easing.

How much money do they have to subsidize this?

This was something both companies couldn't comprehend.

Just the New Year January's red envelope and coupon subsidies alone cost them nearly ten billion.

That's ten billion, almost half of their profits.

No matter that their annual revenue is two to three hundred billion, but their profit margin is only about 10%.

Kangaroo is barely hanging on, and Ele.me, with only a quarter of Kangaroo's revenue, seemed the first to leave the game.

But with the support of Alibaba, Ele.me wasn't in mortal peril, just yet.

They continued to follow suit.

"Interesting, neither side wants to give up on the juicy meat right at their mouths?" Sun Dasheng pondered as he looked at the document Chen Yuan sent over.

Chen Yuan's notes read:

Food delivery isn't just food delivery, it also involves another grand strategy for both companies: local life services.

Local life services have a broad scope.

Whether it's grocery shopping online, buying movie tickets, buying snacks, riding bicycles, ordering errands...

It involves everything in a natural person's life.

Anything you want to do can be done through the app.

Are these two platforms aspiring to achieve what Samsung wants to do?

Everything from birth to death being inescapably linked to this local life platform?

That's interesting.

They definitely can't let such platforms form a monopoly.

Once a monopoly forms, the harm to ordinary people will be endless, omnipresent, inescapable.

Just like ordinary people in Korea can't escape Samsung's influence.

His response to Chen Yuan was one sentence: Keep it up, increase the intensity, if money runs short, I'll transfer more when needed.

Little Bear Takeout's account might almost hit bottom soon with the two billion funds in it.

But no worries.

He still had eight billion left.

And...

The end of the month was approaching, and then they'd harvest another batch of experience points.

Dad System's payday was fast approaching, and with his support, Sun Dasheng felt grounded and unworried.

However...

Another issue needed to be resolved.

They had to obtain national consent for this matter.

So, he placed a call to the big leader in Shanghai City.

The content of the call was undoubtedly top secret, unknown to outsiders.

It was only known that from that day on, Little Bear Takeout's offensive became even fiercer.

And...

The food delivery battlefield hadn't ceased.

They'd opened up other battlefields in local life services.

The first step was acquiring a shared bicycle company and starting to release the green-painted bikes into the market.

No cost, just redeem a red envelope, and ride freely.

And, entirely without a deposit.

Of course, even Kangaroo and Ele.me's shared bicycles no longer required a deposit now.

But Little Bear Takeout went a step further, introducing a ride and create green travel activity, where you could earn red envelopes if your riding distance reached a certain number of kilometers.

OMG!

Seen a situation where riding not only costs nothing but also earns you money?

Today, Little Bear Takeout opened everyone's eyes.

And in the midst of such ferocious external battles, they still had the extra energy to make such a big move.

Be aware that domestic coupon seekers are as plentiful as cattle.

With all these red envelopes being given out, aren't you afraid of being fleeced dry by coupon seekers?

This news quickly reached Little Bear Takeout's official website, and they posted a provocative image with the words: As long as you dare to ride, we dare to give!

Heh...

Completely fearless.

Netizens below were all applauding.

The coupon seekers were rubbing their hands together, vowing to teach Little Bear Takeout a lesson.

To fleece them until they couldn't give out another red envelope.

In response.

The coupon seekers established dedicated groups.

Specifically to fight this battle.

And most of the group leaders were from the two major delivery companies.

This is the essence of a basic business war.

Then...

They discovered a frightening fact.

That Little Bear Takeout's red envelopes were truly endless.

You just couldn't finish them.

People in the groups originally set up to target Little Bear Takeout were defecting one after another.

Buddies!

Switching to Little Bear Takeout!

They have money, and they're truly giving it out!

The result was, Little Bear Takeout was showered in online praise.

Of course.

They're giving out money to everyone every day.

Even people who disliked them would be moved by such selfless acts.

Whose heart is truly made of iron?

Such spontaneous praise is terrifying.

Solid and hard to be shaken by ordinary rumors.

Little Bear Takeout gained momentum!

The statistics in early February showed that Little Bear Takeout's market share had jumped from the previous teens to over 30%, surpassing Ele.me to become the second-largest food delivery platform in the country.

Ele.me was dumbfounded.

Kangaroo couldn't do anything either.

Just when people thought Little Bear Takeout would continue their momentum to knock Kangaroo out.

Little Bear Takeout unexpectedly started to ease their aggressive tactics.

The reduction in the intensity of their advertisements made it clear: Little Bear Takeout was taking what they had gained and retreating.

If you find any errors ( broken links, non-standard content, etc.. ), Please let us know < report chapter > so we can fix it as soon as possible.