"Oh, not bad, keep it up." Sun Dasheng encouraged.

"Bro, there's something I need to talk to you about." Sun Dacheng said.

"What's the matter?" Sun Dasheng asked.

"It's just the recent chaos on the internet." Sun Dacheng seemed a bit unhappy.

"What kind of chaos?" Sun Dasheng asked curiously.

He hadn't noticed any chaos.

"Bro, that's because you've been glued to Douyin and haven't paid attention to Weibo, Xiaohongshu, and Douban. Those are the main gathering spots for celebrity fans."

Sun Dacheng explained.

"Oh, that's true, I rarely check those places. Tell me, are you being bullied?" Sun Dasheng asked, looking at him.

Sun Dacheng instantly felt like a bullied child finding protection from a parent.

"Bro, you have no idea. Ever since you knocked those Birdmen down last time, they've been quiet for a while. But after our company's project launched successfully and achieved great success, they started resurging."

"Resurging?" Sun Dasheng finally began to take the matter seriously and let him continue.

"Yes, and they've gathered quite a bit of new power, growing stronger, constantly slandering us and the artists we collaborate with online."

"These people have no limits, making up all sorts of rumors."

Sun Dacheng was very angry.

"So, you can't do anything about them?" Sun Dasheng asked.

"Can't we get evidence and sue them for defamation, put them behind bars?"

Sun Dacheng shook his head, "The entertainment circle is a mess, nothing seems clean, they mix nine lies with one truth, although mostly baseless, rumor mongering is very common. It's hard to gather evidence against them, and even if occasionally it's won in court, netizens still don't believe, the damage is already done."

Sun Dasheng grasped the idea, nodding thoughtfully:

"You're saying, in the entertainment circle, everyone has dirt, but whoever controls the media holds the brains of mindless netizens, dictating their beliefs?"

Sun Dacheng slapped his thigh and said happily, "Exactly, that's it."

"Bro, how does your brain work? You're just too smart!"

"I only gave a little hint, and you've uncovered the whole truth."

Sun Dasheng looked at the flattering guy, exasperated, "Alright, stop with the stories and the pity party, just get to the point, what do you want?"

"Heh heh... Bro, I was thinking, we can't just keep getting beaten passively, should we also set up some of our own media?"

Hmm...

Sun Dasheng looked at him in surprise, though he seemed carefree and clumsy usually, he had indeed demonstrated a rough exterior with a delicate interior.

Media...

Sun Dacheng's words did remind him.

Nowadays, it's a self-media era for everyone.

Many grassroots have emerged.

However, the influence of various previous internet celebrities not only remains but has somewhat strengthened.

With too many voices and chaotic sources, ordinary people lack the ability to discern right from wrong, so they place their hopes on those influencers.

On Douyin, some people, using a TV station's name, gain millions of followers by simply following hot news, which is proof enough.

And on Weibo, Xiaohongshu, and Douban, it's even more so, with many blindly following these so-called leaders.

Most of them are just the dogs kept by celebrity studios or entertainment companies, biting whoever they're told to.

So...

"Is Star Point Media planning on a dog-raising scheme too?"

Sun Dacheng was taken aback by the name, then pondered and found it quite fitting.

Those who spread rumors and create trouble daily are indeed just like dogs.

"Heh heh... Still, President Sun, you see things clearly and hit the nail on the head."

"Alright, enough flattery." Sun Dasheng pondered for a moment, then decided, "Better to privately acquire a company to do this dirty work, rather than directly using Star Point Media's name."

"Don't worry, President Sun, I know how to handle it." Sun Dacheng patted his chest.

"Does your company have enough money?" Sun Dasheng mentioned.

Buying off these dogs requires some bones, no?

Moreover, with self-media prospering, they've become picky and have big appetites.

Sun Dacheng was about to say they had enough.

Then Sun Dasheng spoke again, "Here's the deal, since we're doing this, let's not play small. I'll allocate two billion for you, try to privately acquire a few more media companies, and control more self-media platforms. Even without a base of our own, just with 'mercenaries' it can be done."

...

Sun Dasheng acted decisively, and the money quickly arrived.

Sun Dacheng mimicked the approach and executed it effectively.

Soon, several companies were acquired, all maintaining media accounts with millions of followers.

Typically, they live off orders from entertainment companies and star studios.

Quite comfortably.

However, with someone willing to spend big money to buy them, they were happy to sell.

Why?

Because they believed they were just selling empty accounts.

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