The sponsorship fee of two million RMB per year, for a 4x8 cm advertisement on the front of a driver's chest, is indeed a high price in China's racing world.

Among domestic drivers, only Cheng Congfu's certain tobacco brand and Ma Qingye's sponsor "Imperial Vehicle Silverstone" can exceed this, even Han Han, who won titles in both circuit and off-road racing. Apart from the added influence of his writer fame, the advertising sponsorship on his racing suit doesn't reach this price.

However, for a driver with a probability of entering F1, this is only equivalent to the lowest tier standard.

The reason is simple: in this era, Schumacher has not completely retired, and new generation kings such as Alonso, Kimi Raikkonen, Hamilton, and Vettel are rising.

The birth of the "Battle of Gods" means that F1's influence has not yet entered the decline phase of the Mercedes Dynasty and remains one of the world's top three sports projects, even slightly ahead of the most popular domestic NBA.

Almost any top driver can command sponsorship funds in excess of ten million.

Note, the currency is still in US dollars!

Take the example of the highly discussed Japanese driver Kakida Yuuki in the future; it seems his annual salary is just a mere million dollars, having been at the bottom of the grid for several years.

In fact, if he truly had the chance to compete for a Red Bull seat, it's rumored that Honda would be willing to pay twenty million dollars for him.

This twenty million dollars is the payment for influence and fame.

Two million RMB, based on the 2009 exchange rate, is less than thirty thousand dollars.

If it's only a one-year sponsorship, Chen Xiangbei might consider it since he truly lacks money at the moment.

But with signing as a Brawn GP test driver and participating in the Australian Grand Prix, Chen Xiangbei has already entered the F1 team inspection list and has a very clear and definite career plan.

A three-year long-term contract means it would extend into Chen Xiangbei's F1 career. Signing it would be like "selling himself short" in advance.

Of course, this is from Chen Xiangbei's personal perspective.

From Lenovo Group's viewpoint, whether this Chinese kid can enter F1 is still a question mark; can they raise the price with a blank check?

This was the reason Chen Xiangbei smiled slightly when he heard the offer.

The core idea of long-term sponsorship lies in whether the other party recognizes the potential value in both oneself and Formula racing!

If they recognize it, they must pay for the "added value."

If they don't recognize it, it's simpler.

If you don't see the driver's potential and future, what is the point of signing a long-term contract?

Seeing Chen Xiangbei silent in face of the offer, President Liu understood that this young man had objections.

He thus asked, "Xiao Chen, do you have any thoughts?"

"President Liu, since you happily made the offer, I won't hide anything either."

"Sorry, six million sponsorship over three years is unacceptable; it vastly underestimates my value!"

Upon hearing Chen Xiangbei's response, President Liu displayed an ambiguous smile.

"Xiao Chen, then what is your psychological expectation?"

"For a three-year long-term contract, the annual sponsorship cannot be less than ten million."

Chen Xiangbei gave his offer without hesitation; this is his minimum standard!

To outsiders, a sponsorship fee of ten million per year seems as if asking for the stars.

But for industry insiders, this offer is not exaggerated.

Han Han's commercial value in the racing field is not prominent because his influence hasn't succeeded in crossing the domestic circle; many people don't even know he is a professional driver.

On the contrary, domestically, as long as one achieves breakthrough in a field or participates in overseas projects with influence, like boxing with Zou Shiming, basketball with Yao Ming, athletics with Liu Xiang, etc.

Their endorsement revenue after commercial operations may have to be measured in "billions."

Compared with other sports, F1's commercial value and influence are only higher, with astonishing potential and growth space!

Just take the example of Zhou Guanyu, the only F1 driver in the country in later generations; even during his F3 period before fame, Hublot's sponsorship fee was no less than five million per year.

When he became a Renault youth training and development driver, the sponsorship funding behind him in pursuit of an F1 seat was no less than two hundred million.

Although Chen Xiangbei has not yet competed in F3 events, in fact, his identity as a test driver and the championship achievements in the Renault European Cup have already exceeded Zhou Guanyu's stage as an F3 rookie.

The visible talent and potential demand a ten million annual long-term contract; in the Formula field, this really isn't much.

If Chen Xiangbei enters the F1 field, the value of this contract can increase three to five times!

Unfortunately, President Liu is not very familiar with Formula racing. Part of the reason he chose to sponsor Chen Xiangbei is that Lenovo has needs for expanding global influence, and there are few influential Chinese athletes abroad.

Another aspect comes from the recommendation of acquaintances.

So his first reaction was not to bargain with Chen Xiangbei but to glance at Peng Sheng and Lu Xiaoman.

Then he said, "Young man, confidence is good, but you should know that commercial prices need achievements as support."

When he said this, President Liu's tone noticeably turned cold.

He asked Chen Xiangbei to quote, not to hear this young man "wish."

"President Liu, it seems we have a significant divergence in prices; if you need results, you can consider renowned drivers."

Chen Xiangbei politely expressed his attitude; from the beginning of those courtesy words, he vaguely sensed that this negotiation was unlikely to be successful.

If you find any errors ( broken links, non-standard content, etc.. ), Please let us know < report chapter > so we can fix it as soon as possible.