After carefully touring the Celestial Fortune Clothing store, the young man walked out again.

"Our Cold Dew Clothing store is over 300 square meters, yet this Celestial Fortune has stolen our business, causing our revenue to rapidly decline. Isn't this a bit embarrassing?" the young man asked calmly.

Although his words were calm, the middle-aged man felt a hint of anger.

Cold Dew Clothing is a well-known clothing brand in Zhe Province, with a market value in the billions! Its main market is within Zhe Province, but it also has branches in several surrounding provinces.

In Su Province, it is mainly concentrated here in Jinling.

Initially, the business performance here was quite good, but since last month, its revenue has suddenly decreased significantly!

This isn't much of a problem and wouldn't warrant much attention from Cold Dew Clothing's headquarters.

The key issue is that the leadership from Cold Dew Clothing's headquarters and some peer guests suddenly came to inspect Jinling and found the store's business was sluggish; on the contrary, the Celestial Fortune Clothing store nearby was exceptionally busy.

Not just at one place, they visited two locations!

Coincidentally, both places had a Celestial Fortune Clothing store.

And under the bustling Celestial Fortune Clothing store, Cold Dew Clothing store's business was very quiet, forming a stark contrast.

This made the leaders of Cold Dew Clothing's face turn dark at that moment.

They found out about Celestial Fortune Clothing; it was a new store set up only a few months ago, established less than a year ago.

As a result, the well-known Cold Dew Clothing had virtually no defense against this almost unknown Celestial Fortune Clothing store.

So, headquarters directly replaced the manager responsible for the Su Province market, sending Zuo Han to handle it.

Zuo Han is precisely the grandson of the current chairman of Cold Dew Clothing, just returned from studying abroad, and this serves as an opportunity for Cold Dew Clothing to train him.

His coming has two main purposes: one is to further expand Cold Dew Clothing's market scale in Su Province, increasing revenue, and the other is to eliminate the negative impact of the Celestial Fortune Clothing store on Cold Dew Clothing.

Among those who came to inspect, besides the leaders of Cold Dew Clothing's headquarters, were several peer guests from domestic independent brand creator companies, each with a sizable scale.

These independent brand companies naturally have their circles.

Cold Dew Clothing getting crushed by the previously unknown, just a few months old Celestial Fortune Clothing has already become a laughing stock in that circle.

If Celestial Fortune Clothing isn't dealt with, this negative impact will persist for a long time.

"President Zuo, I don't know what kind of tricks this Celestial Fortune Clothing store is pulling, or how many people they've paid to pretend to be customers. As long as they continue doing this, they'll remain busy," the middle-aged man couldn't help but say.

He felt aggrieved, thinking that with so many customers, Celestial Fortune Clothing must have hired some specifically to draw the crowd.

In reality, these things are hard to determine. In some places, the hired people don't do much, just linger in the store, circle around, and after some time, come back again.

These could easily be seen as hired foot traffic.

However, there are also those who come just once, stroll for a few minutes and leave; these could be genuine customers, but could also be hired traffic, making it hard to judge.

At least the middle-aged man couldn't tell the difference.

A lot of foot traffic drives real customers to Celestial Fortune Clothing, while his store had no visitors.

The more customers there are, the busier it gets, and the busier it gets, the more people come.

A quiet store, even if the items inside are decent, won't attract many people.

After his words fell, Zuo Han calmly replied, "Don't worry, competition between clothing stores inevitably boils down to a battle of capital. My coming to Jinling is not just about expanding scale but also to overthrow Celestial Fortune Clothing. So, Celestial Fortune won't last long."

In business, capital is king, that's Zuo Han's understanding.

Even the top enterprises in various industries today, such as Meituan, Ele.me, Didi, during their early stages of development, used capital to carve out their paths, eventually defeating almost all competitors.

Without capital, even if one has a slight advantage early on, it will be easily erased by later arrivals.

Cold Dew Clothing has been developing for over two decades, how strong is its capital? Meanwhile, Celestial Fortune Clothing has no substantial backing.

Previously not intervened, allowed Celestial Fortune Clothing to suppress them.

But once they truly intervene, spending a little capital, this new small store opened for only a few months is as defenseless as a dam nibbled away by ants.

Not to mention elephants versus ants, they're like lions compared to rabbits.

Cold Dew Clothing doesn't have any doubts about this.

Zuo Han has no doubt about this either.

Upon hearing Zuo Han's words, the middle-aged man's face showed a hint of joy.

"Have you investigated the Celestial Fortune Clothing thoroughly?" Zuo Han asked.

"Yes, President Zuo, here are the respective documents." The middle-aged man handed over the documents in his hand.

Zuo Han opened the documents and upon seeing the face of Qin Yun, a look of surprise appeared in his eyes.

"Is it him?"

"President Zuo, do you know this Qin Yun?" the middle-aged man asked, puzzled.

"I've seen him once before," Zuo Han replied with a smile.

He has a good memory; even if he only glanced at Qin Yun on the street, he remembered him.

After reading the documents, Zuo Quan sighed, "Without any backing, this young Qin Yun has already achieved this much, he's indeed talented. What a pity..."

Noticed by Cold Dew Clothing during its early stage development, he could only say Qin Yun's luck was bad.

After his sigh, Zuo Han's expression returned to calm, saying, "Now Celestial Fortune has nine branches in Jinling, ignore the six smaller ones for now, focus operations on those three stores over 200 square meters."

"Whatever style his clothes are, ours will be the same, but at a lower price. He hires traffic, so do we, but more than he does."

"Celestial Fortune is expanding so quickly, their capital should be stretched thin. As long as there's a problem in their capital chain, their clothing store will collapse swiftly."

Imitating opponents, then using price or other advantages to crush them is a common, yet effective strategy, especially against those with no background, who started from scratch.

"President Zuo, we only have one store in the same area as Celestial Fortune's large store, the other two locations don't," the middle-aged man said.

This place was alright, but at another location, a bustling 40-square-meter Celestial Fortune store stood near a deserted 300-square-meter Cold Dew store, angering Cold Dew's higher-ups.

"Then rent those! Expansion is originally the intention of the higher-ups," Zuo Han instructed.

"I'll contact our Cold Dew Clothing factory in Jinling to start quickly producing clothes. Everything related to Celestial Fortune's preliminary work must be started promptly!"

"Understood!" The middle-aged man nodded and went to arrange accordingly.

If you find any errors ( broken links, non-standard content, etc.. ), Please let us know < report chapter > so we can fix it as soon as possible.