Finally, January 1st arrived amidst Zuo Han's anticipation.

The Jinling Central Square was bustling with activity, and right at the center, a high stage had been constructed.

On the stage, there were all kinds of prizes!

Mobile phones, computers, refrigerators, air conditioners, and more, all piled up in one place.

"The lottery draw is finally about to begin!"

"Three million worth of prizes, and I have twenty tickets in total, maybe a few of them will win."

"I only have five tickets, but there's still hope."

The crowd was buzzing with excitement.

Many other clothing stores and shops held events during this Christmas to New Year period, but none were as lavish as Cold Dew!

The numerous prizes completely eliminated their biases against Cold Dew, and all they hoped for was to win something now.

Moreover, Cold Dew mentioned that the tickets in hand could be kept indefinitely, and similar events might be held in the future, giving their tickets an ongoing chance to win.

At this moment, in one spot, Zuo Han watched the lively square with a smile on his face.

"President Zuo, our marketing plan was a big success, it trended on Douyin, and in this week alone, our sales surpassed two million! We've distributed over twelve thousand tickets."

Next to Zuo Han, middle-aged man Lin Hu was speaking with much excitement.

The sales reached such figures that, after deducting various costs and staff salaries, the profit was at least over a million!

Though it couldn't compare to the three million worth of physical prizes, the primary objective of this event was for Cold Dew to eliminate negative perceptions and experience a rejuvenation that would bring benefits far beyond a million in the future.

This was Zuo Han's true goal.

Moreover, as long as they kept giving out benefits, surely some of the twelve thousand plus ticket holders would convert into loyal Cold Dew customers.

"Alright, it's about time, let's begin." Zuo Han instructed.

Lin Hu nodded and quickly went off to make arrangements.

Meanwhile, in another area, Qin Yun was silently waiting there.

"Is it starting?" Expectation gleamed in his eyes.

He currently held two hundred and eighty-seven tickets.

"I wonder how much I can gain from Cold Dew?"

He was blessed with fortune, and having spent a good fifty thousand here, it would be underestimating the Wealth Gathering Array's power if he didn't make back ten times that.

Originally, Qin Yun planned to head to Rongyang City today, where three Celestial Fortune Clothing stores were opening. However, he stayed here specifically to gain as much as he could from Cold Dew before leaving after the event.

"Hello, hello, hello."

At this moment, the host in the center of the square began to speak.

Adjusting his voice, the host smiled and said, "Welcome everyone to the lottery event hosted by Cold Dew. Cold Dew has prepared three million in prizes for you. This lottery will be fair and transparent, broadcast live throughout. The lottery participants will be selected from the crowd, and there'll be no deception."

"Alright, I suppose no one wants to hear me talk too much, so I hereby announce that the lottery event officially begins now!"

"Who wants to come up and be a lottery participant?"

Immediately, many people in the crowd stepped forward.

"Sir, please come up."

The host randomly pointed to a middle-aged man in the crowd.

The man stepped forward and went onto the stage.

"Now, we're drawing for Xiaomi phones, a total of ten units. Sir, please draw ten tickets at random from this box!"

In the center of the plaza was a very large box, filled completely with tickets—over twelve thousand—all corresponding to the tickets distributed by Cold Dew for this event.

The man, following the instructions, randomly drew ten tickets.

The host held the tickets in his hand.

"Come, come, look at the screen to see which numbers are on these tickets?"

There was also a screen in the square, pointed towards the tickets in the host's hand, and when the tickets were torn open, the numbers on them appeared in front of everyone.

Simultaneously, the screen displayed the ticket numbers, each matched with a Xiaomi phone.

Soon, all ten tickets were opened, and the numbers appeared on the big screen.

"Would those with matching ticket numbers please come forward to claim your prizes," the host said with a smile.

Already, some had pushed their way to the front, and upon hearing this, they quickly stepped forward. A total of eight people presented their tickets, each receiving a Xiaomi phone.

"Looks like there are two winners who haven't shown up."

Looking at everyone in the square, the host jokingly remarked.

With a screen that big, if they were present, they would surely come up to claim their prizes.

"But don't worry, the numbers of the unclaimed prizes will remain on the big screen, and everyone can see them at any time. Even after the event ends, you can claim your prizes here with the corresponding ticket numbers."

"Alright, let's move on to the next prize, this time it's..."

The host's voice continued as Qin Yun looked at the tickets in his hand.

"Won two Xiaomi phones."

Qin Yun took out the two tickets corresponding to the Xiaomi phones.

It wasn't that the winners didn't show up, but rather Qin Yun who had won and wasn't in a hurry to claim his prize, instead waiting leisurely.

After the second wave of prizes, Qin Yun again set the winning tickets aside.

...

"President Zuo, everyone's enthusiasm has grown even more." Lin Hu said with a broad smile beside Zuo Han.

"After our event concludes, it will immediately trend, and we'll prepare for the New Year's events to be tied together, ensuring the buzz lasts at least until the Spring Festival."

During the New Year period, various festivals follow one after another, and Cold Dew couldn't afford any downtime.

"Plan slowly, no need to rush."

Zuo Han smiled as he watched a video on his phone broadcasted live on Douyin.

The live content was precisely the ongoing situation in the square.

"Wow, so many prizes."

"Cold Dew truly lives up to its reputation as a major brand, they're so wealthy."

"I didn't buy Cold Dew's clothes, can I participate in the draw?"

"I'm right here on site."

"Haha, I've already won."

"Wah, wah, wah, can I still get a ticket by buying clothes now?"

"Absolutely, these tickets can be used in future draws too."

Various comments continued refreshing, and judging by their content, it was clear these people had a desire to spend.

Reading the comments, Zuo Han's smile widened even more.

...

As time went on, more and more ticket numbers continued to appear.

However, gradually, something strange happened: as time went on, the number of people not claiming their prizes also increased.

"It seems that with the festival today, many people are spending time with their families and didn't come here," the host remarked jokingly.

He also started feeling anxious because several prize numbers appeared consecutively, yet no one came on stage to claim them.

For a plaza crowded with people, it was undeniably awkward.

"What's going on?"

At this moment, Zuo Han's smile faded a little, and he frowned slightly, asking, "Where are the people who won?"

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