Chapter 1123: Chapter 1123: Wanting to Create A Shopping Mall
She grew increasingly excited as she laid out her vision.
"Just think about it! A customer walks into our grand store originally intending to buy a new set of robes. But while they are browsing, they see delicious food right next to them and buy some snacks. If they suddenly remember they need healing pills, they can purchase medicine right there. If they need high-tier weapons, trendy accessories, daily household necessities, rare cultivation resources, or unusual gadgets, they can find every single item in that very same building!" Bai Xifeng gestured wildly with her hand, as if she could already see the towering, bustling emporium standing right in front of her. "We can cleanly divide the entire building into specialized sections! A dedicated food market, a luxury clothing zone, an alchemy pill department, an armoury section, an accessory hall, household goods, and even an exclusive section for high-grade cultivation resources. We can also feature rare, special items that are impossible to find anywhere else!"
Her eyes brightened with pure commercial greed.
"The absolute most important advantage is convenience! Customers would not need to waste their energy running all over the city from one shop to another. Anyone who steps into our store can enjoy a complete shopping experience in a single stop. They can easily purchase whatever they need without ever having to visit a separate vendor for every single item." Bai Xifeng paused dramatically, a sly grin touching her lips before adding, "And more importantly, if they walk in intending to buy just one thing, they will inevitably end up getting lured into buying three or four other things as well!"
Yu Nianzu’s eyes widened slightly in realization. He instantly grasped the brilliant logic behind Bai Xifeng’s strategy.
When a customer entered a standard medicine shop, their mind was strictly focused on buying pills. But if medicine, tasty food, fine clothes, rare accessories, and useful weapons were all displayed enticingly right beside each other, the customer would naturally notice other appealing goods and make extra impulse purchases. That meant vastly higher customer foot traffic. And more importantly, it meant an astronomical increase in profit.
"We can also implement different tiers for our products." Bai Xifeng continued smoothly. "Everyday commoners can purchase affordable, high-utility items, while wealthy cultivators can browse higher-quality goods. As for our most priceless, rare treasures, we can establish an exclusive VIP floor where only qualified, high-spending customers are granted entry."
She rubbed her chin thoughtfully, her eyes sparkling.
"We can even manufacture unique, exclusive products that simply cannot be bought in ordinary shops. Those signature items will become our store’s main attraction!" Bai Xifeng added.
The more Bai Xifeng pondered the concept, the more brilliant ideas flooded her mind. She did not want to merely construct a large market stall. She wanted to build an iconic landmark. A legendary, one-stop shopping paradise that people throughout the region would travel miles to visit, knowing they could acquire literally anything they desired there.
If this flagship store proved successful in Xianying City, she could eventually build grand chain branches across every major city in the world. Once the public became thoroughly familiar with her brand, they would automatically associate her business with ultimate convenience, supreme quality, and unmatched variety.
"I fully understand the brilliant concept, Master. However, in order to launch such a massive enterprise, we will require an extraordinarily large piece of land." Fu Peizhi noted thoughtfully after mulling it over. "I believe we will have no choice but to construct a custom building from the ground up. I highly doubt any pre-existing structure in Xianying City could accommodate such a design."
"I am well aware. That is precisely why I already instructed my father to secure a massive plot of prime land over there in advance. It is big enough for my plan. You don’t need to worry about space at all." Bai Xifeng stated with absolute confidence. "Just as you said, we will be constructing the entire building ourselves. So, we can go completely wild with the architectural design."
"Go... wild?" Yu Xiaohui muttered under her breath, her eyelids twitching.
She suddenly had a dark premonition that the total construction expenses were going to be absolutely terrifying. She really wondered how the place would turned out later.
Bai Xifeng completely ignored her pained expression. She had already firmly made up her mind. If she was going to build the grandest business establishment in Xianying City, she was certainly not going to let it look like some ordinary, boring shop.
The proposed structure had to be immense enough to seamlessly house all the different product sectors. It required massive internal storage facilities, private luxury suites for high-VIP clients, wide transaction counters, spacious walking aisles, and dedicated loading zones for receiving and shipping inventory. She also wanted the overall layout to be exceptionally fluid and efficient.
Customers should be able to enter through one grand entrance, naturally stroll through the various vibrant shopping zones, and comfortably exit through another side after completing their purchases. If possible, she wanted to construct a massive, multi-story central atrium with specialised product wings branching out from it.
And of course, a massive, state-of-the-art warehouse was non-negotiable.
She could not tolerate goods being constantly hauled through the main store floor during peak business hours. That would look utterly disorganized, chaotic, and inconvenient for her shoppers. She even planned a subterranean processing zone exclusively for staff to manage stock, unpack shipments, and handle inventory away from public view.
While Bai Xifeng was by no means a formal business scholar, she understood one universal truth above all else: If you want to maximize profits, you must make spending money as effortless and enjoyable for the customer as possible.
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