Chapter 48: Chapter 48: Behave, I’m Breastfeeding
He leaned against the balcony railing alone, lit a cigarette, and smoked while replaying the dressing-down his father had just given him.
His father wasn’t wrong, and neither was he.
’Maybe the world is what’s wrong!’
Staring blankly at the scenery outside, he was in no mood to appreciate it.
At some point, Lin Wanyu appeared by the balcony door.
Watching the man smoke continuously, her heart suddenly ached for him.
She could tell something was wrong. If it was a money problem, she would definitely be willing to help him if he just asked.
But this man had chosen to shoulder it all himself.
She walked up behind Gao Yuan and wrapped her arms around his waist.
Startled by the sudden embrace, Gao Yuan dropped his cigarette and was instantly jolted from his thoughts.
He turned and pulled Lin Wanyu into his arms, and the two of them held each other quietly.
"Maybe I can help a little."
Gao Yuan looked down at Lin Wanyu in his arms, a mischievous smile playing on his lips. "You want to help me?"
Lin Wanyu looked up at Gao Yuan and nodded earnestly.
"My parents want me to go back to my hometown for blind dates, get married soon, and give them a big, healthy grandson."
"So tell me, which part of that can you help with?"
Lin Wanyu was dumbfounded by his words.
She had thought his family was in some kind of trouble and needed money. In that case, she could have come up with several hundred thousand, or even a million.
But...
’Getting married, having a baby... how is she supposed to help with that?’
"Ugh! You can just fend for yourself!"
Lin Wanyu gave Gao Yuan a light punch on the chest, then turned, broke free from his embrace, and ran toward the bedroom.
Before long, however, Gao Yuan’s phone chimed with a notification.
He opened WeChat to see it was a message from Lin Wanyu.
"Actually, I quite like kids too!"
This time, it was Gao Yuan’s turn to be stunned.
He stared blankly in the direction of the bedroom.
’What does Lin Wanyu mean by that?’
Gao Yuan desperately wanted to chase her into the bedroom and ask what she really meant.
He took two steps and then stopped.
Lin Wanyu had personally told him before that she didn’t want to get married in the future. He had said the same, and they had seemed to reach an agreement.
Now, her sudden confession that she liked kids too made Gao Yuan’s mind race.
Their relationship now was that of a genuine couple.
But Gao Yuan didn’t know what the future held for them, so he figured they should just take things as they come for now.
Having come to this conclusion, Gao Yuan didn’t go looking for Lin Wanyu in the bedroom.
He had to meet Lin Hongnian this afternoon, so he needed to prepare.
Opening the Taobao app, Gao Yuan searched for skincare products. The number of types and brands was so overwhelming it made his head spin.
Gao Yuan checked the sales data for many brands, and the numbers were quite astonishing.
But he knew that these brands also spent astronomical sums on marketing, so there wasn’t much he could really learn from them.
In the end, Gao Yuan chose to look up the sales data for La Mer and Helena skincare products. He discovered that their official brand stores didn’t sell facial masks.
To buy masks from these two brands, you had to go through overseas purchasing agents.
Gao Yuan chose these two brands as his benchmark because their products were the most expensive.
Moreover, their brand image was excellently crafted and very convincing.
His idea was actually quite simple: imitate the product systems of these two brands to create a product system for his own GY brand.
The facial masks from these two brands, in particular, sold for sky-high prices!
A single La Mer mask cost 249 yuan, and a Helena mask cost 199 yuan.
In terms of effectiveness, the skincare products from his system could absolutely blow these two brands out of the water. Of that, there was no doubt.
What remained were three aspects: visual design, product pricing, and marketing strategy.
As for visual design, he would need to find a professional team to create packaging that fit the brand’s positioning. Gao Yuan’s idea was still to go with a minimalist style.
He wanted to create a feeling that was both simple and high-end.
As for price, this would be the crucial factor for success or failure.
In terms of efficacy, any skincare product under the GY brand would be a groundbreaking product.
Taking the high-end route was completely feasible. However, Gao Yuan didn’t want to set the price too high. He wanted most people to be able to afford it. Furthermore, the pricing structure needed to be planned from the very beginning and couldn’t be adjusted arbitrarily.
At the same time, his marketing would reject any gimmicks or complex bundled sales. The price everyone saw would be the final transaction price.
The GY brand would not participate in sales events like 618 or Double 11.
The price for customers during regular periods would be the same as the price during promotional events.
He understood that this approach would lead to a loss of many customers during major sales events. But Gao Yuan had faith in the system’s products; as long as people used them once, they would experience the difference compared to other skincare.
’It’s easy to go from frugal to lavish, but hard to go from lavish back to simple!’
According to Gao Yuan’s plan, the GY brand would launch two series of facial mask products.
The Regular series and the Ultimate series.
The Regular series would use the system’s unmarked masks, with ten masks per box. The pricing would be accessible, focusing on high volume with low margins.
The Ultimate series, on the other hand, would feature the system’s marked masks. It would be positioned against major international brands, with three masks per box, a price point set even higher than those brands, and purchase limits for individuals.
Gao Yuan decided to use facial masks as the initial breakthrough product to build the brand and its reputation.
In the medium term, he would produce a batch of samples for all his other products and give them as free gifts to customers who purchased the masks.
He would wait until the masks had built a strong reputation and sales had skyrocketed. Then, when customers were clamoring for them to release the full-sized versions of other products, he would launch them.
Of course, this was all just Gao Yuan’s plan. Whether it could actually be implemented depended on how his conversation with Lin Wanyu’s father went that afternoon.
It depended on whether her family’s factory could strictly follow his secret formula and what the final factory price would be.
「Around noon.」
Gao Yuan saved the materials he had organized that morning and started making lunch.
By the time the food was all set on the table, there was still no sound from Lin Wanyu.
Gao Yuan went to the bedroom and found that the little minx had fallen asleep.
He carefully removed the moxibustion pot from Lin Wanyu’s lower abdomen, sat on the edge of the bed, picked up a strand of her long hair, and slowly brought it toward her nostrils.
"Mmm..."
In her sleep, Lin Wanyu’s brows furrowed tightly, and she let out a little humph.
Feeling a tickle on her nose, she couldn’t help but reach up to rub it.
Just after she rubbed it, her nose started to tickle again, which made her a little annoyed.
"I’m breastfeeding, stop messing around!"
With a shout, Lin Wanyu’s eyes flew open. She saw Gao Yuan in front of her and subconsciously touched her chest, only to find nothing there.
"Who are you breastfeeding?"
Gao Yuan couldn’t help but laugh. Was this little minx even breastfeeding in her dreams?
Lin Wanyu’s face instantly turned bright red. She grabbed the blanket and pulled it over her head.
She had just had a dream where she’d had Gao Yuan’s child. She was holding the baby and breastfeeding when Gao Yuan started bothering her from the side, making her furious.
Her angry shout had woken her up.
Hiding under the blanket and thinking about the dream, Lin Wanyu grew even more embarrassed.
Watching Lin Wanyu hide under the blanket, Gao Yuan let out a loud laugh. He never would have thought she could be this adorable.
"If you want to have a baby, you’d better get up and eat."
With that, he yanked the blanket away and, amidst Lin Wanyu’s shriek, silenced her with his lips.
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