He's got his eyes on the food delivery industry this time.

Nowadays, the food delivery industry is almost entirely dominated by the Blue and Yellow armies.

The bitter fruit of the split domination is: now when ordinary folks order a meal, 20%-30% of their money is taken by the delivery platforms.

This makes a 20-yuan meal that you could eat in-store cost about 25-30 yuan when ordered through a delivery platform.

When delivery platforms first launched, ordering delivery was cheaper than eating in-store.

Of course, this was due to the insane subsidies from their price war.

But even after the subsidies stopped, with a 15% cut, merchants could still make some money, and consumers found the prices acceptable.

Now that it's gone up to 20%-30%, it greatly burdens both merchants and consumers.

The result: platforms are making a killing through monopoly, while merchants and consumers bear the brunt.

Having suffered enough with food deliveries, Sun Dasheng decided to teach these two behemoths a lesson.

On January 20, 2025, Little Bear Takeout launched.

Headquartered in Shanghai City, it has a registered capital of 10 billion.

Then the money-burning frenzy began.

Step one: Poach employees from Kangaroo and Ele.me by offering salaries 20% higher, and provide full social benefits. This ignited a buzz across delivery workers' chat groups, and responses poured in.

Step two: Learn from their latest experiences: burn money and offer discounts. Sun Dasheng even announced, "Give me a month to burn a billion; I want to give everyone real benefits, genuine benefits."

No gimmicky discounts like spend a certain amount and get a reduction; the voucher value means a real reduction.

Step three: Sun Dasheng poached merchants, which was very easy, as merchants have long suffered under Kangaroo and Ele.me.

Little Bear Takeout signed three-year agreements with these quality merchants, promising a service fee that remains at 15% for three years.

Merchants welcomed the King's faction and jumped ship one after another.

Keno Capital made a significant entry into the food delivery market.

The happiest, of course, were the consumers.

"Holy shit! This new platform actually gives real subsidies! Fellow friends, go grab these benefits quick!"

"Hey beauties, there's a good new delivery platform; everyone hurry up and milk it, first come, first served, the discounts might not last long."

"Dear audience, support your boy; the link below is the sponsor daddy's app, frequent delivery users can check it out, there are many vouchers available now."

Major apps were flooded with ads about it, everywhere you looked.

Download links and generous registration bonuses were everywhere.

After verification by customers, they found that the advertising wasn't exaggerated at all, and even understated. Thus, the newly emerged Little Bear Takeout app spread virally and caught on like wildfire.

In various app stores, its downloads skyrocketed to the top.

"President Sun, in just a week, our Little Bear Takeout's downloads have exceeded 100 million." The newly recruited general manager Chen Yuan was thrilled.

This general manager was previously a deputy general manager at Kangaroo.

Because the general manager position was occupied by the chairman's close associate, despite his genuine talent and learning, he was stuck and couldn't advance beyond his career ceiling.

Just then, an unfamiliar Little Bear Takeout found him and asked him to take the helm as general manager.

He immediately refused without thinking.

Am I crazy?

Even though it's frustrating to be a deputy general manager of the country's largest delivery platform, I wouldn't jump to a small, unknown company as a general manager.

He could figure out this calculation.

But as the conditions presented grew increasingly lucrative, he was tempted.

Especially after signing the confidentiality agreement and seeing the company's plan, his mind decisively leaned towards them.

He resigned without hesitation.

Of course, high-level executives like him typically sign non-compete agreements.

But no worries, the company poaching him was wealthy and promised to cover his compensation.

So he joined the new company with a relaxed expression.

Challenging the former company was both fresh and exciting, but it also came with pressure.

As a result, he hadn't had a good night's sleep for many days, with chronic insomnia leaving deep dark circles under his eyes.

However, good news from the company allowed him to breathe a sigh of relief.

He rushed to report the good news to his new boss.

"Good, very good, excellent work; keep it up and continue to strive forward!" Sun Dasheng gave him some motivational pep talk and instructed him to take a good rest:

"Look at those dark circles under your eyes; they're as prominent as a panda's. Go have a good rest. There are more battles ahead, and you can't afford to break down; otherwise, I'd lose a great general."

"Okay, boss, I'm going home to rest immediately!" Chen Yuan left, brimful with confidence.

Watching him depart, his good apprentice Ouyang Jiani brought over a cup of coffee: "Master, you're telling others to rest, but you've hardly rested these days; use this time to take a good break as well."

It turns out Ouyang Jiani had received news from a little secretary she befriended in the secretariat: her master had been working intensely for several days, compelling her to drop her work and come over swiftly to persuade him.

Sun Dasheng nonchalantly waved his hand: "I know my own condition; no big deal. I'm resting a few hours daily, and that's completely enough for me."

"Master..." Ouyang Jiani pouted.

Sun Dasheng picked her up and laid her on the desk, then began to fervently make out.

After a passionate whirlwind, she was exhausted, while the master was still full of vigor. This convinced her that her master was truly superhuman.

She couldn't judge him by normal standards.

Unhurriedly dressed, she nestled in his arms, looking up and asking: "Master, why did you think of starting a delivery company like this? People outside are saying you've just got money to burn."

"What else are they saying about me? Tell me all about it," Sun Dasheng amusingly played with his apprentice's "Big Thunder," seemingly unbothered by the rumors.

"Oh, come on, Master, I'm talking business here." Ouyang Jiani's face blushed red.

Sun Dasheng didn't stop: "I'm serious too; you just say it, and I'm listening."

"They say you can't succeed; after all, the two delivery platforms' foundations are as solid as a rock. Entering now, it's hard to shake them."

"Makes sense!" Sun Dasheng nodded in agreement.

"Then why do you still...?" Ouyang Jiani showed her confusion.

"Something making sense doesn't necessarily mean it's right." Sun Dasheng patted her head.

She obediently made an "oh" sound and then moved her head downward.

"Ah! Skilled as ever." Sun Dasheng praised.

"Master, don't say that." Ouyang Jiani protested.

"Alright, I won't talk; you do your thing, and I'll play with my phone." Sun Dasheng started browsing short videos on his phone.

The short videos seriously analyzed the newly emerged "Little Bear Takeout," analyzing one, two, three, four, five points, that Little Bear has ten defeats, while the Blue and Yellow have ten victories.

"Pretty on-point analysis."

Sun Dasheng's expression turned slightly serious. He knew that the Red and Blue sides should be preparing to counterattack now.

They hold such a large market share, and they aren't just messing around.

Holding a market worth hundreds of billions, with years of profiting heavily, they've amassed substantial capital.

Pulling them off their pedestals indeed requires substantial effort.

But he's not afraid; he has the "system's support."

Yes, he just wants to pull them down from their pedestals, crack their golden bodies, without meaning to completely annihilate them. He wouldn't be able to anyway.

He just hopes that with him as a disruptive force, they can tone it down a bit, and not act so greedy.

Playing monopoly, if the state doesn't deal with you, I will.

The state should remain neutral, perhaps even quietly favoring his stance in this matter.

To be safe, he gave the big leader a call.

On the call, the big leader chuckled and admonished him: "You mischievous Monkey King Sun, be careful not to cause too much upheaval."

Just that one sentence, and he knew what was meant.

The upper echelon should be secretly encouraging him in his endeavors.

The state doesn't want monopolistic groups on essential projects.

After hanging up, Sun Dasheng patted Ouyang Jiani on the head, signaling her to speed up.

Then he made another call: "Increase efforts; a hundred billion in subsidies a month is still too conservative, double it, let's go with two hundred billion."

Chen Yuan, who had just laid down to rest at home, was still dazed, "Wow, the new boss's strength is unbelievable, isn't it?"

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