The bigger the company gets, the easier it is to suffer from big company syndrome.

The so-called big company syndrome generally means that the time cost for communication is quite high.

By the time an issue catches the attention of the lower ranks and is conveyed to the company headquarters, it is often too late for headquarters to realize its severity.

The Little Bear Takeout incident was precisely like this.

By the time executives from Kangaroo and Ele.me understood the gravity of the situation and sat down for a meeting, the market share during the first month of 2025 had already started to decline notably.

"What the hell are you all doing? Why didn't such a huge issue get reported to me immediately?" The CEO of Kangaroo was so furious he lost his temper in the meeting room.

The people below looked at each other, stammering, nobody dared to say much at this moment. It's the wisdom of speaking less to make fewer mistakes, not speaking makes no mistakes—the charm of ancient Chinese thought at work.

"Idiots, the company is feeding a bunch of freeloaders like you, a bunch of incompetent freeloaders, sitting idle and earning a salary. I will apply to the board to remove you freeloaders and choose capable people; otherwise, our company is going to die, successfully invaded.".

The accusation was too serious, and the people below protested one after another.

But they only dared to protest mildly.

Because the CEO in front of them wasn't any ordinary worker, but the company's founder and major shareholder, Wang Xin.

He not only holds 9.6% of the company's shares but also has 44% voting rights with his Class A shares.

He glanced at the monsters below.

This crisis in the company was also a good opportunity for him to consolidate power.

Nowdays, there were few brothers left in the company who once struggled alongside him, most were supervisors pushed into the company from shareholders of various investment rounds.

If these people were honestly like supervisors who spoke less and did more, it would be fine. But among them were some mediocre ones, who not only couldn't help you accomplish tasks, but were troublemakers ruining things.

They were hard to deal with, as they were the agents of shareholders.

Dealing with them would be like slapping those shareholders in the face.

Now, however, it's a special time for special treatments, presumably, the shareholders would understand.

Wang Xin's slap on the table in the meeting room sparked a round of executive purges at Kangaroo.

On the Ele.me side, things were relatively calmer. There's no choice; their original founding team isn't aggressive, while the Alibaba Group holds too many shares, reaching 32.94%.

Companies controlled by Alibaba Group are basically a mess internally; those who know, know.

But both companies had the same attitude towards the aggressive Little Bear Takeout: crush it.

You think you can enter the takeout scene?

Both sides devised strategies: increase the issuance of coupons.

Sun Dasheng chuckled and remarked: It's their arrogance that will defeat them, not us.

Indeed.

Now, Little Bear Takeout is unrelenting, yet they still think those consumers are loyal, dedicated, and used to them.

Crap!

Sun Dasheng understands these consumers' nature, doesn't he?

Wherever it's cheaper, that's where they're loyal; wherever there's a discount, that's where they're loyal.

Yesterday, I got a coupon from Kangaroo, spend twenty get ten off, so I'm loyal to Kangaroo, a loyal Kangaroo user.

Today, I got a coupon from Ele.me, spend ten get eight off, no escaping being a loyal Ele.me user; today we are all Ele.me people.

Then tomorrow, seeing Little Bear Takeout with irresistible offers marked at a flash sale price of 0.01 yuan, oh my god, eating for free?

I love it, and I instantly became a lifelong fan of Little Bear Takeout.

"Director Sun, these two companies are aggressive, how should we respond?" Those below him didn't have Sun Dasheng's calm demeanor in the face of disaster, so they asked carefully.

Sun Dasheng could understand.

After all, the takeout market has long been dominated by these two giants; it's understandable everyone has a deep-seated fear towards them.

"Just follow the original plan, and constantly monitor online information. Let our company's PR team be ever-ready to face public sentiment."

He knew that once the adversary can't win on the front lines, they would surely resort to dirty tricks.

These tricks are no more than a few types. The deadliest today is online rumor-mongering and defamation of brands. A successful attack on even a part of this can be devastating for a startup company.

This must be preemptively guarded against.

"Rest assured, President Sun, our PR team consists of elites hired from major companies, ready and waiting, we will surely fight this tough battle!"

As the general manager of Little Bear Takeout, Chen Yuan raised himself again.

This was a nice thing.

"Alright, go get ready!" Sun Dasheng patted his shoulder in encouragement.

Little Bear Takeout was in a superb situation.

Kangaroo and Ele.me's coupon policy had a bit of an effect but only slightly.

Merely made the data appear slightly better in the days following.

But it was futile.

Little Bear Takeout took the opportunity to complete an expansion round, with registered users surpassing 200 million, becoming the third-largest takeout platform outright.

The daily active count on the platform was extremely high.

No other reason, the coupons here are flooding your hands.

Everyone discussed on social media: when will the owner of Little Bear Takeout go bankrupt?

With this kind of giveaway, even the wealthiest landowner's fortune could be drained, right?

Starlight Building, Xin Xin Media.

Lunchtime.

The influencers who previously enjoyed dining out started ordering takeout.

Not for any other reason, but who doesn't love free meals?

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